Monday, October 22, 2012

The Café Recession - by Kye Macdonald


I have decided that the problem in Australia today is coffee... In particular, lattes and flat whites. Well, to be fair, it's not so much the coffee that is the problem but the conversation that seems to go with it.

Every day I hear it. The boom is over. Mining is finished. China is crashing. America is stuffed. The EU is going to break up. These comments are coming from everywhere and everyone is an expert! So I ask questions: “What makes you think mining is over?” “Where did you get your information from?” “Why do you think this is the case?”

Invariably the answer can be neatly summed up as “Someone told me, that someone told them, the boom was over.” And that THAT meant all the mines are closing down. Call it silly but I have this vision of the seven dwarves singing “Hi Ho, Hi Ho, It's off to work we... oh... um... Where have all the mines gone?”

But is it really over? Personally and professionally the answer for me is an emphatic no.

Now before you write me off as a delusional crank, let me put this out there. There has been a change, for the worse, in the market over the past 6 months. But my argument is that it is nowhere near a recession, downturn, collapse, depression, or any other word for economic woe you can think of and it certainly doesn't require the sacking of five of the seven dwarves.

At Skye Recruitment we service the Mining, Construction, Consulting and Oil & Gas sectors. Our clients are at the coal face (literally) and stoking the furnace (figuratively) of the Australian economy. Other than the Oil & Gas sector though, they are all held up as sectors that are struggling. There have been redundancies in these sectors (Xstrata, BMA), there have been major headline projects put on hold (Olympic Dam) and there have been some major share price movements (Fortescue). And yet companies continue to ask us to hire people. And not just one or two people to cover critical people, they are asking us to find multiple people.

So where is this dichotomy coming from? I believe that since the GFC, which marked such an emphatic full stop to what has been termed the “mining boom mk1”, people have been worried about being caught out by something similar again. In addition to this I think people have become used to a rate of growth that, simply put, is not normal - and if growth moves to anything that could be termed normal people panic. And, like all panics, logic doesn't play much of a part.

On the 20th of October it was revealed that Australia has the highest median wealth in the world at nearly $220,000 per adult and that the wealth of Australians had quadrupled over the last ten years. We are buying more stuff, drinking more booze and taking more punts. Yet at the same time we are telling each other that the sky is falling.

Business is a funny thing - it's all about confidence. People go out there, put their money on the line and gamble that they can turn their idea into a successful business. This happens every day and the small businesses of the world are the drivers of our economy. To get your business going or growing you have to back your dream and put lots of things at risk. To do that you need confidence! Nothing will sap your confidence like people telling you the economy is going to crash.

If we sap the confidence of people, they won't start or grow their business. If that happens then reality will catch up with the talk and we really will be in a recession as the engine room of our country stalls.

So next time the conversation turns towards the economy ask yourself if what is being said really does represent what is happening or if people are talking themselves into a gloom. If you can change just one persons perception this Café Recession can be stopped before it becomes a Real Recession.